AnalyticsOverview

Morning, Ahmed 👋

All synced · 2m ago

Last 7 days

Net Profit

EGP 87,500

True ROAS

3.84×

Profit/Order

EGP 132

Burn Rate

EGP 7.4k/d

RTO Exposure

EGP 38,200

Cash Flow

EGP 214,800

Product Audit

3 at risk

Net profit · last 7 days

EGP 87,500

+22.0% vs prev 7 days

After ad spend, COGS, shipping and returns. You kept 35.7% of net sales — up 4.1pts vs the prior week.

View detail

7-day trend

Month Health

June 1 – 6

Ready to Scale

82▲ +6 this month

Margin and acquisition are strong. Keep delivery above 78% to hold the green tier.

Profitability86

Acquisition71

Operations64

MER

21.2%

−1.8ppSpend ÷ net sales

Total Sales

EGP 245,000

+18.4%Gross EGP 271,400

Ad Spend

EGP 52,000

+6.1%Meta · Google · TT

Contribution Margin

38.4%

+2.6ppAfter variable costs

Net Profit

EGP 87,500

+22.0%vs prev 7d

ROAS after RTO

3.84×

+5.2%Delivered revenue

Delivery Rate

79.4%

+1.3pp1,182 of 1,489

RTO Rate

20.6%

−2.1ppvs prev 7d

COD Pending

EGP 96,300

+4.4%142 in transit

Net AOV

EGP 612

+3.0%After returned cash

Decision Engine

Live

Scale downCreative fatigue · Meta

"Summer Drop V3" hook rate fell 34% WoW while spend held. CPA up to EGP 218.

Ad set · Giza-Cairo · EGP 9,200 spent

Act nowRTO hot-spot · Giza

Return-to-origin hit 31% in Giza this week vs 18% store-wide. Pause COD.

47 orders at risk · EGP 28,700

ReviewCoupon leakage · SAVE20

SAVE20 applied on 23% of orders, mostly returning buyers who would convert.

EGP 11,400 discount given

Scale upScale winner · TikTok

"UGC Unboxing" holding 4.9× ROAS-after-RTO for 12 days. Raise budget 30%.

Spend EGP 6,100 · 312 orders

Profit Breakdown

RevenueEGP 245,000

−Ad SpendEGP 52,000

−COGSEGP 78,400

−ShippingEGP 18,900

−ReturnsEGP 8,200

Net ProfitEGP 87,500

Analify

by Scalyax AI

Start free · no card