Facebook Ads Profit Intelligence
Stop losing money to

scattered data

Your Facebook ROAS Is Lying to You.

ROAS shows revenue. Analify shows profit. See which Facebook campaigns actually make money after product cost, shipping, COD fees, and returns.

Analify Dashboard

Real metrics, real time — no more spreadsheet guessing

LIVE

Blended MER

EGP 34,200

+24% vs last month

Unprofitable Campaigns Found3
Attribution Accuracy94%

nROAS after RTO

delivery aware
Meta4 ad sets

TikTok

1.3x

after RTO

Powering profit tracking for top brands

Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta
Shopify
Meta Ads
Google Ads
TikTok Ads
Bosta

You Run Facebook Ads But You Don't Know Which Campaigns Are Actually Profitable

ROAS is not profit. Here's why Facebook Ads data is misleading you:

High ROAS, Negative Profit
A 4x ROAS campaign looks great. But if your product cost is 60% of revenue, shipping is 10%, COD fees are 4%, and returns are 15% — you're losing money. ROAS doesn't show this.
Facebook Attribution Is Broken
iOS 14+ destroyed Facebook's attribution. You see 3x ROAS in Ads Manager but orders in Shopify don't match. You don't know which campaigns are actually driving sales.
Scaling the Wrong Campaigns
You scale budget on high-ROAS campaigns. But you're scaling ads that look good on Facebook but lose money when all costs are factored in. You discover this too late.

Why Facebook Ads Manager Gives You Incomplete Data

Facebook focuses on its metrics, not your bank account.

Facebook Ads Manager — Shows ROAS based on reported conversions — no product cost, no shipping, no COD, no returns deducted.
Shopify Analytics — Shows revenue but lacks ad attribution granularity. Can't tell you profit per Facebook campaign.
Triple Whale / Northbeam — Great for US DTC brands but not built for Egyptian COD market or EGP currency.
Manual Spreadsheets — You can calculate it manually — once. Doing it daily for 50+ campaigns is not realistic.
The Analify Moat

How We Compare

Why general platforms and spreadsheets fall short for Egyptian DTC operators.

CapabilityShopifyMeta AdsSpreadsheetsAnalify
True profit after every cost
Cross-platform ad attribution
COD & RTO tracking
AI alerts before problems cost you
Arabic + RTL, built for MENA

See Facebook Ad Profit, Not Just ROAS

Analify connects your Facebook spend to real profit after every deduction.

True Facebook Profit Dashboard
See each Facebook campaign's real profitability: revenue minus product cost minus ad spend minus shipping minus COD fees minus returns.
Fixed Attribution for Egyptian Market
Analify uses server-side event matching to fix iOS 14+ attribution gaps. See accurate campaign performance even with restricted tracking.
Campaign Profit Ranking
Every campaign ranked by net profit (not ROAS). Know exactly which campaigns to scale, maintain, or kill — based on actual money made.

See It In Action

Real metrics, real time — no more spreadsheet guessing

Analify Dashboard

Real metrics, real time — no more spreadsheet guessing

LIVE

Blended MER

EGP 34,200

+24% vs last month

Unprofitable Campaigns Found3
Attribution Accuracy94%

nROAS after RTO

delivery aware
Meta4 ad sets

TikTok

1.3x

after RTO

AI Insight Example

Analify doesn't just show data — it tells you what to do

AI Analyst Recommendation

“Campaign 'Lookalike - Summer Dress' has 3.8x ROAS but only 7% net margin due to 31% return rate. Recommend testing stricter size guidance in creative and adding a virtual try-on feature to reduce returns. Projected margin improvement: +12-15%.”

Based on 90-day campaign data including return attribution and COD fee deductions.

From ROAS Focus to Profit Focus

Before Analify
  • Scaling campaigns based on ROAS, not knowing real profit
  • Discovering unprofitable campaigns during monthly reconciliation
  • Guessing at attribution due to iOS 14+ data gaps
  • Wasting budget on campaigns that look good but lose money
After Analify
  • See exact profit per campaign after every cost deduction
  • Catch unprofitable campaigns within 24-48 hours
  • Accurate attribution using server-side event matching
  • Scale only campaigns that are proven profitable

Powering profit tracking for top brands

+
Ecommerce brands
EGP B+
Revenue tracked
M+
Orders analyzed
%
Uptime

Common Questions

Everything ecommerce founders ask about facebook ads profit tracking

Analify uses the Facebook Conversions API (server-side) to match events directly, bypassing browser-level iOS restrictions. This typically recovers 25-40% of lost attribution.
Ads Manager only shows revenue and ad spend. Analify adds product cost, shipping fee, COD collection fee, and return cost to calculate true net profit per campaign.
Yes. All Meta placements (Facebook feed, Instagram feed, Stories, Reels) are tracked together and can be broken down by placement.
Profit data appears within 24 hours of connecting Facebook Ads, Shopify, and your shipping carrier. Historical data (up to 180 days) is imported on setup.
Yes. You can set product-level margins so Analify calculates accurate profit even if you have a mix of high-margin and low-margin products in the same campaign.

See Your Real Facebook Ad Profit

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