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ShopifyData

Your store at a glance — health, growth, risk.

Shopify Health

Blended viewLIVEJun 1 – Jun 30, 2026
85Health / 100
1 risk to action

The store is healthy and growing. total sales up 12% on a 11% net sales lift — one risk needs action this week.

646,380 sessions → 17,010 orders → EGP 8,903,053 net sales → EGP 4,803,643 gross profit.

What to doInventory: 1 SKU is running out within 7 days — reorder now or pause their ads before you spend into out-of-stock.

Avg Order Value
EGP 587+0.0%
Basket size is EGP 587. A drop means customers are buying less per visit — check bundle offers or upsell placement.
COD Rate
70%+0.0%
70% of orders are COD. High COD = high RTO risk and delayed cash. Push card or wallet at checkout to protect margin.
Discounts
EGP 598,860+0.0%
6974 orders0% of orders used a discount. Heavy discounting eats margin — check if it's driving incremental sales or just cheapening your brand.
Bounce Rate
42%+0.0%
42% of visitors left after viewing just one page. High bounce = ads point to wrong page, slow load, or weak product fit — send paid traffic to the best PDP, not the homepage.
Delivered Orders
12,758+0.0%
64%100% of fulfilled orders actually reached the customer. Anything missed is courier failure or RTO — every failure is a lost sale plus a fee.

Key metrics

blendedvs prior period

Gross Profit

EGP 4,803,643
+12.2%

54.0% gross margin

Net Sales

EGP 8,903,053
+11.1%

gross EGP 9,981,002

Orders

17,010
+9.9%

EGP 587 AOV

New Customers

10,546
0.0%

30% returning

Sessions

646,380
0.0%

2.60% conversion

From visit to profit

value chain · Excludes ads & courier fees

01Sessions
646.4k
2.60% convert
02Orders
17,010
EGP 587 / order
03Net Sales
EGP 8,903,053
54.0% margin
04Gross Profit
EGP 4,803,643

Net Sales

sum(net_sales) · from sales · Jun 1 – Jun 30, 2026

EGP 8,903,053↑ 11.1%
gross EGP 9,981,002
EGP 0kEGP 131kEGP 263kEGP 394kEGP 526k2026-05-232026-05-312026-06-082026-06-162026-06-21

Orders

count(orders) · from sales · Jun 1 – Jun 30, 2026

17,010↑ 9.9%
EGP 587 AOV
2026-05-232026-05-282026-06-022026-06-072026-06-122026-06-172026-06-21

Store snapshot

movers & mix
Profit winners
Scale
Hydrating Serum 30mlEGP 2,096,010
4709 sold
Vitamin C Brightening CreamEGP 1,596,960
3634 sold
Matte Lip Tint — RubyEGP 1,097,910
2926 sold
Gentle Foam CleanserEGP 898,290
2297 sold
At-risk SKUs
Fix / cut
Matte Lip Tint — Ruby14 left
~3d left
Hydrating Serum 30ml41 left
~9d left
Customer & traffic mix
Customers
67%
33%
New67%
Returning33%
Payment
70%
30%
COD70%
Card / Wallet30%

Revenue breakdown

where money goes
Revenue breakdown

Where gross sales go before you keep anything

89%retained
Gross Sales
EGP 9,981,002
− Discounts
−EGP 598,860
− Refunds
−EGP 479,088
Net Sales
EGP 8,903,053
Margin leaks
Discount stacking on repeat buyers−EGP 598,860
RTO on COD orders in Nasr City−EGP 1,197,721
Checkout funnel

Where visitors drop off before buying

3% end-to-end
Sessions646,380
100%
↓94% dropped
Added to cart35,795
6%
↓34% dropped
Reached checkout23,625
4%
↓28% dropped
Ordered17,010
3%

Customer intelligence

loyalty & LTV
New vs Returning

Order count by customer type

New
10546orders
62% of total
Returning
5103orders
30% of total

Mostly new buyers — build post-purchase flows to lock in repeats.

Loyalty — what's happening

Retention and basket depth

Repeat rate
0%of customers
Units per order
1.4avg basket

Most buyers leave after one order with a thin basket — upsells + post-purchase flows.

LTV by channel

Lifetime value per traffic source

#1Meta
EGP 1,1800% repeat
#2TikTok
EGP 8900% repeat
#3Direct
EGP 1,6400% repeat

Discount & cash risk

leaks & exposure
Discounts given away

Real EGP left on the table

0% of orders
EGP 598,860

total discount value

Avg discount per orderEGP 86

Healthy — discounts not eroding margin.

COD cash at risk

Unconfirmed revenue in transit

70% COD
70%cash on delivery · 30% prepaid
CODPrepaid

COD majority — A/B test a small prepaid discount to shift the mix.

Top cities

Revenue and orders by location

#1
CairoEGP 3,393,541
5783 ord
#2
GizaEGP 1,996,200
3572 ord
#3
AlexandriaEGP 1,596,960
2552 ord
#4
MansouraEGP 798,480
1361 ord

Store health

ops & catalogue
56

Health score

Issues need fixing now

High-risk orders434
Unfulfilled >24h69
Out-of-stock active2
Missing description4
Dawn 12.0Active theme · last updated Jun 21, 2026

Marketing channels

spend · clicks · impressions
ChannelSpendClicksImpressionsCPC
MetaEGP 1,443,845470,85721,028,571EGP 3.07
TikTokEGP 601,602210,28612,800,000EGP 2.86
GoogleEGP 360,961105,1433,885,714EGP 3.43

Orders by day of week

best & worst days
3095
Sun
1839
Mon
1836
Tue
1910
Wed
2703
Thu
2547
Fri
3080
Sat