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Shopify · Overview

ShopifyData

Your store at a glance — health, growth, risk.

Shopify Health

Blended viewLIVEJun 1 – Jun 30, 2026
85Health / 100
1 risk to action

The store is healthy and growing. total sales up 12% on a 11% net sales lift — one risk needs action this week.

646,380 sessions → 17,010 orders → EGP 9,501,914 net sales → EGP 5,402,504 total sales.

What to doInventory: 1 SKU is running out within 7 days — reorder now or pause their ads before you spend into out-of-stock.

Avg Order Value
EGP 587+0.0%
Basket size is EGP 587. A drop means customers are buying less per visit — check bundle offers or upsell placement.
COD Rate
78%+0.0%
78% of orders are COD. High COD = high RTO risk and delayed cash. Push card or wallet at checkout to protect margin.
Discounts
EGP 598,860+0.0%
6974 orders0% of orders used a discount. Heavy discounting eats margin — check if it's driving incremental sales or just cheapening your brand.
Bounce Rate
42%+0.0%
42% of visitors left after viewing just one page. High bounce = ads point to wrong page, slow load, or weak product fit — send paid traffic to the best PDP, not the homepage.
Delivered Orders
12,758+0.0%
64%100% of fulfilled orders actually reached the customer. Anything missed is courier failure or RTO — every failure is a lost sale plus a fee.

Key metrics

blendedvs prior 30 days

Shopify Gross Profit

EGP 5,402,504
+12.1%

56.9% gross margin

Net Sales

EGP 9,501,914
+11.1%

gross EGP 9,981,002

Orders

17,010
+9.9%

EGP 587 AOV

New Customers

10,546
0.0%

30% returning

Sessions

646,380
0.0%

2.40% conversion

From visit to profit

value chain · Excludes ads & courier fees

01Sessions
646.4k
2.40% convert
02Orders
17,010
EGP 587 / order
03Net Sales
EGP 9,501,914
56.9% margin
04Shopify Gross Profit
EGP 5,402,504

Net Sales

sum(net_sales) · from orders · Jun 1 – Jun 30, 2026

EGP 9,501,914↑ 11.1%
gross EGP 9,981,002
EGP 0kEGP 149kEGP 299kEGP 448kEGP 598k2026-05-232026-05-312026-06-082026-06-16

Orders

count(orders) · from orders · Jun 1 – Jun 30, 2026

17,010↑ 9.9%
EGP 587 AOV
2026-05-232026-05-282026-06-022026-06-072026-06-122026-06-17

Store snapshot

movers & mix
Profit winners
Scale
Hydrating Serum 30mlEGP 2,096,010
4709 sold
Vitamin C Brightening CreamEGP 1,596,960
3634 sold
Matte Lip Tint — RubyEGP 1,097,910
2926 sold
Gentle Foam CleanserEGP 898,290
2297 sold
At-risk SKUs
Fix / cut
Matte Lip Tint — Ruby14 left
~3d left
Hydrating Serum 30ml41 left
~9d left
Customer & traffic mix
Customers
62%
30%
New62%
Returning30%
Payment
78%
22%
COD78%
Card / Wallet22%

Revenue breakdown

where money goes
Revenue breakdown

Where gross sales go before you keep anything

95%retained
Gross Sales
EGP 9,981,002
− Discounts
EGP 598,860
− Refunds
EGP 479,088
Net Sales
EGP 9,501,914
Margin leaks
Discount stacking on repeat buyersEGP 598,860
RTO on COD orders in Nasr CityEGP 1,197,721
Checkout funnel

Where visitors drop off before buying

3% end-to-end
Sessions646,380
100%
76% dropped
Added to cart153,090
24%
67% dropped
Reached checkout51,030
8%
67% dropped
Ordered17,010
3%

Customer intelligence

loyalty & LTV
New vs Returning

Order count by customer type

New
10546orders
62% of total
Returning
5103orders
30% of total

Mostly new buyers — build post-purchase flows to lock in repeats.

Loyalty — what's happening

Retention and basket depth

Repeat rate
0%of customers
Units per order
1.4avg basket

Most buyers leave after one order with a thin basket — upsells + post-purchase flows.

LTV by channel

Lifetime value per traffic source

#1Meta
EGP 1,1800% repeat
#2TikTok
EGP 8900% repeat
#3Direct
EGP 1,6400% repeat

Discount & cash risk

leaks & exposure
Discounts given away

Real EGP left on the table

0% of orders
EGP 598,860

total discount value

Avg discount per orderEGP 86

Healthy — discounts not eroding margin.

COD cash at risk

Unconfirmed revenue in transit

78% COD
78%cash on delivery · 22% prepaid
CODPrepaid

High COD — every failed delivery costs a courier fee plus the sale. Add a prepaid incentive at checkout.

Top cities

Revenue and orders by location

#1
CairoEGP 3,393,541
5783 ord
#2
GizaEGP 1,996,200
3572 ord
#3
AlexandriaEGP 1,596,960
2552 ord
#4
MansouraEGP 798,480
1361 ord

Store health

ops & catalogue
56

Health score

Issues need fixing now

High-risk orders434
Unfulfilled >24h69
Out-of-stock active2
Missing description4
Dawn 12.0Active theme · last updated Jun 21, 2026

Marketing channels

spend · clicks · impressions
ChannelSpendClicksImpressionsCPC
MetaEGP 1,443,845470,85721,028,571EGP 3
TikTokEGP 601,602210,28612,800,000EGP 3
GoogleEGP 360,961105,1433,885,714EGP 3

Orders by day of week

best & worst days
3095
Sun
1839
Mon
1836
Tue
1910
Wed
2703
Thu
2547
Fri
3080
Sat